YARDSTAR
Created to support communities affected by Hurricane Melissa, YARDSTAR is a charitable visual project inspired by 'Blackstar' the works of Kerry James Marshall. Moved by recent events, Jada felt compelled to help, offering her creative platform as a means of support.
Prints available — all proceeds go directly to charity.
Credits
Creative Direction & EP — @jada.puliga
Direction — @jada.puliga
Shot By — @mellozwrld
DOP — @Shadrach4real
Set Design — @Marssss_x
Makeup — @Cheriserenee
Hair — @Krezsendsackey
Colour & Edit — @d3niromambo
Jewellery — UNTAMD
Shot on Bob Marley Beach, Kingston.
Creative Direction & EP — @jada.puliga
Photography — @dir.byhinds @demarioo
Styling — @jada.puliga
Model — @a1mikes
Edit @shadrach4real
Assistant — @lslvnlvsh
Clothes thanks to @biancasaunders
Shot in Kingston, Jamaica.
Creative Direction & EP — @jada.puliga
Direction — @dir.byhinds @demarioo1st
AC — @wrekadonStyling — @jada.puliga
Model — @a1mikes
Edit (images) @shadrach4real
Edit & Colour (video) — @d3nriomambo
Assistant — @lslvnlvsh
Bike — @bikefacestunts kid.nova_ @kabanewkidz Security — @scottdeney
Clothes thanks to @walesbonner @biancasaunders @adidasoriginals
00AB — Debut EP Campaign
For the rollout of London-based artist 00AB’s debut EP, we built a creative campaign that centres his evolution — both sonically and culturally. The project explores the tension between play and depth, pairing technical experimentation with a deep excavation of Black British identity.
Credits:
Creative Direction & EP — @jada.puliga
Co-direction — @jada.puliga @d3niromambo
Production — @prophetmagazine @miragestudiotv
Edit & Colour — @miragestudiostv
DOP — @d3niromambo
Styling — @pilimateoss
Styling Assistant — @vi3vaa
Photography — @shadrach4real
Featuring — @00ab___
PROPHETESS — Short Film
Created as part of Prophet’s ongoing exploration of identity and self-mythology, PROPHETESS is a short film following a young girl on an intimate journey toward meeting her truest self. Through stillness, movement, and shifting perspectives, the film traces the internal dialogue between who she is and who she is becoming — a quiet confrontation that grows into revelation. As the girl moves through her world, she begins to sense another presence — the version of herself she is striving toward. That presence becomes the Prophetess: a reflection, a guide, a future self waiting to be claimed.
PROPHETESS exists between realism and dream, documenting the moment a girl steps into her own prophecy.
Credits
Creative Direction & EP — @jada.puliga
Co-Direction — @jada.puliga @d3niromambo
Edit & Colour — @miragestudiostv
Director of Photography — @annaniamhpatterson
Production — @miragestudiostv @prophetmagazine
Gaffer — @londonlighting10 @salimeast
1st AD — @benji.tselaya
Styling — @jada.puliga @pilimateoss
Styling Assistant — @vi3vaa
BTS Photography — @feyi_
Featuring — @cassiaagy
Antslive × Kickers — Prophet One-Year Campaign
To celebrate one year of Prophet, we partnered with Antslive and Kickers for a campaign that captures the energy, character and cultural confidence at the heart of the Prophet community. The project blends music, movement and visual identity, spotlighting Antslive’s unmistakable presence while grounding the campaign in everyday authenticity.
Credits
Creative Director & Producer — @jada.puliga
Photographer — @shadrach4real
DOP / Editor — @a.tobss
2nd Camera — @d3niroaudio
Styling — @colinzuill
Styling Assistants — @ashtonjonesframe @fabiameyne
BTS — @jimmysnapz
Production Assistant — @bethgaskinn
Nnaomi — Visualiser
For Nnaomi’s new era, we created three visualisers that introduce the softness, intimacy and emotional clarity shaping her evolving sound. Inspired by old-school R&B references — particularly Lauryn Hill’s Ex-Factor — the piece pairs minimalism with movement, allowing her voice to lead. Marking the beginnings of a new chapter for Nnaomi: a refined identity, a new soundscape, and the first step in an evolving visual world around her.
Credits
Creative Direction & EP — @jada.puliga
Co-Direction — @jada.puliga @d3niromambo
DOP, Edit & Colour — @miragestudiostv
Production — @prophetmagazine
Gaffer — @londonlighting10 @salimeast
Styling — @rugrlnd
'Not happy Sully' - Short Film Trailer.
Creative Director @Jada Puliga
Director @harrydeadman
FLO x Kaytranada — The Mood Visualiser
Credits
Commissioned & Creative Directed by Jada Puliga
Animation by Virgoartworld
